When COVID-19 hit, there was an amazingly fast move by existing businesses to increase (or even just start!) their presence online in order to survive.

To keep your online presence on track and help your business cut through the noise and stand out, here are three ways you can start right now.

  1. Know your point of difference

Every business has something that sets you apart from everyone else in your industry. It could be the fact that you’re brand new to the industry and you have a fresh vibe. Alternately, perhaps you have been in the industry for some time bringing experience.

  1. Be real

It is important you and your business are “real” online. This may mean sharing your face, your thoughts and why you are doing what you’re doing. Especially for local business, customers want to see the people behind the ‘business”. This will help your business to stand out, especially as many local business owners are unwilling to do this.

The Manningham Business Network (MBN) Digital Footprint is a great way to start – see here for more details: https://manninghambusinessnetwork.au/join/

  1. No more stock photos!

Your customers want to connect with you, your products, and your services.

Original photos are the fastest way to cut through and create an impact. This also helps you to be remembered.

Also, Google LOVES real photos and is more likely to show these photos in the Google search.


It is the last week of MAY, I am providing ONE MONTH OF GOOGLE MY BUSINESS (GMB)MANAGEMENT PACKAGE FOR FREE to MBN members.

Value $399.00 & limited places. Contact me May only (i.e this week) to take up this offer.

Drop me a line or a phone call. 
Email:  alison.evans@pinpointlocal.com            Phone: 0407 802 953


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