Alison Evans' Marketing Tip No. 19 - Manningham Business Network

Using Google My Business to Effectively Promote Your Product or Service

There are so many ways to promote your business online.

You could be offering the best product or service around, however if you don’t promote it no one will know.

Strategies Using Google My Business to Promote Your Business

There are several ways you can promote your new product or service using your Google Business Profile.

Tip # 1.

The first is via Google My Business “What’s new” posts

When in your GMB dashboard, navigate to the Posts tab. From there you can create a “What’s new” post.

Just remember that Google My Business “What’s new” posts expire every seven days, so you’ll need to repost.

Tip # 2.

On the other hand, if you’re running a special introductory deal, an “Offer” post would be best, as you can set a timeframe.

Tip # 3.

Regardless of which post type you use, be sure to include an image.

You can also promote your new product/service by uploading photos to your Business

Profile via the Photos tab of your GMB dashboard, or by adding as a new item via your Products/Services tab.

Tip # 4.

If applicable, you might even want to post some FAQs on the new product or service in the Q&A section of your Google My Business account.

Want to Get the Most Out of Your Google My Business?

Manningham Council is providing a FREE Masterclasses for Manningham Local Businesses.

The program is a combination of online webinar and business mentoring to help you make the most of your free Google My Business listing.

Places are limited. Please email business@manningham.vic.gov.au to register your interest in future sessions.

Alison Evans Pinpoint Local – Digital Marketing for Local Business

Drop me a line or a phone call. 

Alison Evans’ Marketing Tip No. 19