The country is opening back up!
Great for small business!
Don’t get complacent though…
Your customers still have COVID-19 on their mind. They want to feel safe.
Here is ONE MUST DO on your Google My Business listing to address their COVID-19 safety concerns:
Add a COVID-19 Google My Business Post
Google added an option to specifically make a COVID-19 post.
This Post is your opportunity to show (not just tell) everything you’re doing to address customer safety.
Telling vs showing is where most small businesses make a marketing mistake.
Visual persuasion is much stronger than just words.
So, upload a photo (or even better, a video).
What type of visual Post should you make?
Consider showing your social distancing procedures, how you sanitize equipment, your staff may require masks and gloves, your cleaning supplies …
Visually show what you’re doing to increase customer and client safety.
Remember, depending on your business search volume, hundreds, thousands, possibly tens-of-thousands of potential customers may see this COVID-related Post.
Alison Evans Pinpoint Local – Digital Marketing for Business
If you or your business need help with your marketing message, I am providing a free Marketing Strategy Session for MBN members. Just drop me a line or a phone call.