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An article for your interest …

Keep Your Reviews Fresh to Stay Ahead in the Rankings!
In today’s fast-paced online world, staying on top of your local digital visibility is crucial.
One key factor that seems to significantly impact your Google rankings is something you might not have given much thought to: **Review Recency**.

What is Review Recency?
Review recency refers to how recent the reviews of your business are.
It’s not just about having a lot of reviews; it’s about consistently receiving new ones. Joy Hawkins, a renowned researcher in the SEO field, has shed some light on how crucial this can be. Her research indicates that businesses that stop receiving new reviews tend to see a dip in their rankings. Conversely, reigniting the flow of fresh reviews can not only recover but potentially boost your ranking status.

How Many Reviews Do You Really Need?
Now, you might be wondering, “How often should I be getting reviews?” Here’s a simple strategy: keep an eye on your competition. If they’re averaging one review per month and you’re pulling in two, you’re on the right track. However, if they are getting four reviews each month and you’re only getting two, it’s time to step up your game. Aim to match or ideally surpass the number of reviews your competitors receive. This proactive approach will help you maintain a competitive edge in search engine rankings.

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