Tuesday 12 September, 2023

7:15 am - 8:45 am

Manningham Function Centre
699 Doncaster Road

From SWOT to Success:
A Guide to Selecting the Right Business Opportunities



If you would like to be included on our Waiting List

Please contact admin@mbn.asn.au


In this power-packed presentation, we’ll guide small business owners through the art of using SWOT analysis as a dynamic tool to not only understand their businesses better but also to strategically identify and pursue the most promising opportunities. We’ll dive deep into each element of SWOT, culminating in a focus on leveraging opportunities for unparalleled business growth. Get ready to participate in engaging activities that will help you apply these insights directly to your business.


Presentation Highlights include:

  1. Introduction and Demystifying SWOT:

We’ll kick off by breaking down the concept of SWOT analysis, explaining its significance, and illustrating how it can be a game-changer for small businesses. This session will set the foundation for a comprehensive understanding of the tool.

  1. Strengths – Unleash Your Unique Advantages:

Discover how to identify and amplify your business’s strengths. We’ll showcase real-world examples and strategies that will empower you to capitalise on what makes your business stand out in the market.

  1. Weaknesses – Navigating Challenges to Foster Growth:

We’ll delve into recognising and addressing your business’s weaknesses. Learn how to convert these vulnerabilities into opportunities for improvement and innovation.

  1. Opportunities – Spotting the Goldmines:

Our expert speakers will guide you through the art of recognising growth opportunities in your industry. Learn how to discern between short-term trends and sustainable opportunities that align with your business’s strengths.

  1. Threats – Mitigating Risks and Securing Success:

Understand how to identify and manage potential threats that could hinder your business’s progress. We’ll provide actionable insights on risk assessment and mitigation strategies.

  1. Unveiling the Power of SWOT Analysis for Opportunities:

As we wrap up the SWOT analysis journey, we’ll zoom in on opportunities. Discover how to prioritise and pursue the most promising opportunities that align with your strengths and mitigate your weaknesses.

  1. Interactive “5S” Activity – Sharpening Your Business Focus:

Engage in a hands-on activity that will help you streamline and refine your business’s strategy using the “5S” framework. Walk away with a clear plan to enhance your business’s efficiency and effectiveness.


Secure your place by booking HERE


About our Speakers

Tricia Ong  |  Principal Business Advisor & Founder
After a decade of senior management experience in the mining and resources sector, Tricia founded Mintrix Business Advisory with a mission to help business owners tackle challenges and strive for growth.
Armed with a strong understanding of business operations across a broad spectrum of industries, Tricia also holds a Bachelor of Commerce and Master’s in Business Administration. This combination of knowledge and experience allows Tricia to provide specialised support, balancing management and operational matters to benefit each client.
Tricia possesses strong drive, determination and passion with a positive attitude and commitment to long term business success. She provides tailored, actionable solutions  to achieve sustainable business growth. Tricia’s consistent approach to problem solving with a strong commitment to delivering strategic outcomes helps business owners accomplish both personal and professional goals and lean in to their full potential.
Nick Viol | Business Advisor

After a successful career in management, sales, retail and digital marketing, Nick made the switch to helping small business owners reach their full potential as a business advisor with Mintrix Business Advisory. It is here that Nick has made his mark, whilst finding a passion for supporting and empowering small to medium business owners to achieve success through reaching their personal and business goals.

Understanding the resilience required to tackle the day-to-day trials of running a business, Nick is passionate about providing business owners the confidence, knowledge and tools they need to make their business the best it can be.

With a positive outlook and unyielding determination, Nick ensures that his clients have everything they need to form sustainable long-term success. By aiding in both the professional and personal challenges his clients face in their business, Nick works to ensure that success can be reached while maintaining a healthy relationship between the owner and their business.

By applying proven systems and methods, tailored to his client’s unique individual needs, Nick seeks to assist his clients in turning challenges into exciting opportunities.