If you are considering using any media to grow your business, here are my top 5 pointers to get you started:

1:  Be clear on your business growth goals

2:  Understand and be specific about who your ideal customer is (target audience)

3:  Explore the most effective and most efficient ways to reach your target audience

4:  Get your message in front of your target audience as often as you can

5:  K.I.S.S. – Keep your marketing message clear and simple

Warwick Bennett is your local marketing and media consultant from the Manningham Leader and News Corp. Newscorp has come a long way in the last 5 years in this new world, and now have a holistic approach to reaching the audience your business needs both Online and Offline, using Print, Social Media, Search Media (Premium Google Partnership) and Online Targeted Display advertising techniques.

Warwick Bennett
Leader Newspapers

Leave a Reply