Tuesday 11 April, 2017

7:00 am - 9:00 am

Mannningham Function Centre
699 Doncaster Road

5 Pillars of Online Marketing:  Success with social media

We are delighted to have Yvonne Adele join us as our April Keynote Speaker.  She’s a very informative and engaging speaker who will be using simple terms to providing lots of easy to apply, relevant information.

Online marketing is the biggest opportunity we have to ensure we have an army of advocates (happy customers) spreading the word for us.

Yvonne’s presentation will cover …

Website – how to ensure your website is inviting, engaging and accessible to all viewers on all devices.

Blog – how to use it as a central library of compelling content, and how to become a content superhero.

Newsletter – enticing people to sign up for your newsletter (which is the top of your sales funnel), and streamlining the creation and delivery of it.

Social media – getting into the habit of creating and curating content, 10 minutes a day, 3 days a week. Using social media as a customer relationship platform. How to use offers, events and advertising. When to use ‘boost’ and dipping your toe in the Facebook advertising pond.

SEO/SEM … Search engine optimisation and search engine marketing – ensuring you attract traffic from the right searches made by your potential customers.

“The hallmark of someone who genuinely knows her subject is that she can pass on her knowledge and skills to others in a way that makes it all seem so simple. Yvonne epitomises that, and her enthusiasm for her subject is infectious.” Jeanette Kavanagh – Small Business Owner.