65% percent of people learn visually.

People also remember visual images better.

A study showed that people retain 65% of a message three days later when it’s shown with images compared to 10% if it’s just heard.


So, what does this tell you?


Given our short attention span, our customers, clients and prospects don’t have time to read lots of text.


But an emotion-stirring image only needs a second to leave a lasting  impression of your business.

People want to see what you’re doing.

They want to know who the people are behind your business.


Visual storytelling is a way for customers to feel like they’re connecting with a real human.

So show pictures of your team, your physical location if you have one, your services and products.


Always ask yourself; is there an image that can better convey your idea than words.

Or if text is the most important message, try and include an image as well – even a logo or head shot is better than no image at all!


As the saying goes, a picture speaks a thousand words.

How are you using visual storytelling?

Need help with online marketing?

How to optimize your Business Website? Claim, verify or manage your Google My Business listing?


Just drop me an email or phone call.

Alison Evans – Pinpoint Local 

Phone: 0407 802 953 

Email:  alison.evans@pinpointlocal.com   

Website www.pinpointlocalbusiness.com.au



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