65% percent of people learn visually.
People also remember visual images better.
A study showed that people retain 65% of a message three days later when it’s shown with images compared to 10% if it’s just heard.
So, what does this tell you?
Given our short attention span, our customers, clients and prospects don’t have time to read lots of text.
But an emotion-stirring image only needs a second to leave a lasting impression of your business.
People want to see what you’re doing.
They want to know who the people are behind your business.
Visual storytelling is a way for customers to feel like they’re connecting with a real human.
So show pictures of your team, your physical location if you have one, your services and products.
Always ask yourself; is there an image that can better convey your idea than words.
Or if text is the most important message, try and include an image as well – even a logo or head shot is better than no image at all!
As the saying goes, a picture speaks a thousand words.
How are you using visual storytelling?
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Alison Evans – Pinpoint Local
Phone: 0407 802 953